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Position: Market Research Analyst
Job Location: San Jose, CA
Rate of Pay: $105,893 per year
Job Duties:
1. Collect and analyze data on consumer demographics, preferences, needs, and buying habits to identify potential markets and factors influencing service demand.
2. Design and implement surveys, questionnaires, and other data collection methods to gather information from consumers and competitors.
3. Interpret data, using statistical techniques and software, to produce actionable reports and visual presentations for internal stakeholders.
4. Conduct SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats relating to services.
5. Stay abreast of market trends and conduct competitive analyses to assess market offerings and strategies.
6. Collaborate with the marketing team to develop strategies based on research findings and provide recommendations on service positioning and pricing.
Requirements: Master's degree in Marketing, Ecommerce, Business Analytics, or a related field. Must possess the knowledge of statistical packages (e.g., SPSS, SAS) and Microsoft Office Suite.
Send Resume: Unigate Consulting
& Associates, Inc., 1151 Ringwood Ct., Suite 70, San Jose, CA 95131
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